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The Pedowitz Group

What is revenue marketing? The key to earning a seat at the revenue table.

Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff…

9 min readAug 21, 2020

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What is revenue marketing? The key to earning a seat at the revenue table.

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The Pedowitz Group

Hiding in Plain Sight: Discovering New Value From Your Tech Stack

Stop me if you’ve heard this from your senior leadership before:

6 min readNov 11, 2022

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Hiding in Plain Sight: Discovering New Value From Your Tech Stack

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The Pedowitz Group

What’s in a (ABM) Name? Call It This Instead.

My Account-Based Marketing (ABM) clients often question why I invite both Marketing and Business Development teams to participate in…

5 min readAug 1, 2022

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What’s in a (ABM) Name? Call It This Instead.

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The Pedowitz Group

5 Key Ways Revenue Operations Makes a Difference

Revenue Operations — or RevOps for short — is far from just the latest in a series of industry buzzwords. It’s a singularly-focused…

5 min readJul 29, 2022

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5 Key Ways Revenue Operations Makes a Difference

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The Pedowitz Group

Can chatbots stop annoying users? Here’s three ways to improve.

Few things unify users on a platform like LinkedIn more than poor chatbot experiences.

3 min readJan 13, 2022

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As with all marketing tech, if it isn’t used to better serve your customer, chatbots will fall flat

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The Pedowitz Group

Why Marketing Operations Matters

As more and more companies focus on revenue efficiency, a simple question comes up that has real implications:

3 min readDec 16, 2021

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The marketing operations maturity model, from Dr. Debbie Qaqish. It has five stages: Unaware, Efficient/Effective, Get Revenue, Customer Centric, and Next Generation.

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The Pedowitz Group

Customer Centricity: What, Why, And How To Evolve In Your Company

Republished with permission. Written by Dr. Debbie Qaqish.

3 min readNov 20, 2018

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Customer Centricity: What, Why, And How To Evolve In Your Company

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The Pedowitz Group

The Pedowitz Group

Providing revenue marketing consulting for businesses since 2008, from lead management to marketing automation, CRMs to inbound, ABM, and much more.

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